Transforming marketing in the digital economy gets at intertwining technical and marketing capabilities. But what does it mean for your org chart? The role of Chief Marketing Technologist is the perfect blend of digital marketing and technology. Businesses keep dreading the silos between sales and marketing, but in the digital age, the silos between marketing and IT are just as relevant. Marketing is increasingly becoming a tech-dependent and tech-oriented domain. The transformation calls for a professional who has both marketing finesse and tech-savviness.

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