The Danish fashion business will be the official maker of team gear for PEUGEOT Sport's FIA World Endurance Championship program and will follow the automotive and motorsport brand on its comeback to endurance racing with the PEUGEOT 9X8 hypercar. Jack & Jones has formed 30 years ago and is still run by the same family. The fashion label and PEUGEOT Sport collaborated because they share basic corporate principles such as innovation, performance, quality, and high-quality design. The production and testing processes are compatible with the technologically advanced and demanding environment of PEUGEOT Sport's new long-distance program.

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