Indus Printing service will always include some type of customization with all of their stickers. There are a lot of digital printers out there that offer free customization, so you should never have to pay for this feature. This is especially important if you're looking to use stickers to promote your business. You don't want to waste your money printing stickers that don't really mean anything to people. Stickers are a great way to get your name out there without spending a ton of money.