There is no substitute for traditional media coverage in a book marketing campaign, and becoming an often-quoted expert is an advantage. Some authors receive the opportunity to be quoted by coincidence, and others maneuver their way into those spots skillfully. Seasoned publicists remind their clients that following a few simple "best practices" can do a lot to help you become a favored media source. All of them are simple, but many require attention and consistency. If you're willing to do what it takes, you can look forward to becoming a trusted expert source in your field of expertise.
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