The majority of entrepreneurs focus more on their products than on understanding their competitors. If you ever seek external funding, the prospective partner or lender wants to know what makes your business (or your business concept) different from the rest? If a market analysis suggests the product you offer is a bit over-priced in your region, consider whether you can develop an alternative strategy. For instance, if you are interested in housekeeping rather than the general service for housekeeping, you could focus on pet-friendly homes or concentrate on cleaning garages.
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