DS Automobiles, the French luxury car brand, will participate in the upcoming #CosmoIAm exhibition in Milan, which is dedicated to Gen Z and features over 100 works created by young artists. The exhibition will showcase works centered around the question "Who am I? Who do I want to be?" and DS Automobiles will feature its new DS 3, a model with a strong connection to the art world.
The new DS 3 will be present in both physical and artistic form at the exhibition, with a 100% electric model on display and an artistic representation by Alessandro Crispa, a visual designer. Crispa's work will narrate the bond of the French brand with art, starting from Paris, and expressed through elegant and sinuous lines that emphasize a seductive and contemporary design. The environmental issues dear to both DS and Gen Z will also be highlighted.
The new DS 3 is the successor to the DS 3 CROSSBACK and comes in an electric version with a new 115 kW (156 horsepower) transmission and a new 54 kWh battery that provides a range of up to 404 km in the WLTP combined cycle. The car also features the new integrated DS IRIS SYSTEM infotainment system, making it 100% connected.
The DS 3 offers a range of new connected services, including the MyDS app that allows users to view the range and charge level, check the battery charge of the electric version, and program thermal pre-conditioning. The app also includes a Send2Nav module that allows users to search for a destination and send it directly to the car's infotainment system, as well as a Trip Planner function that highlights points of charging for 100% electric driving.
The new DS 3's French touch strongly emerges in the exhibition, thanks to the collaboration with the illustrator and visual designer Alessandro Crispa. Crispa's work will welcome visitors at the entrance to the exhibition and visually narrate the identity of DS Automobiles.
The #CosmoIAm exhibition is not just a creative laboratory and an opportunity for young talents to express themselves, but also a space for discussion and dialogue. The exhibition will feature numerous appointments with talents and experts who will set the theme of identity on fire.
In conclusion, the #CosmoIAm exhibition is a great opportunity for DS Automobiles to showcase its new DS 3 and emphasize its connection with the art world. With its new electric version and advanced features, the DS 3 E-Tense is an excellent choice for those who value style and sustainability.