Mobile applications aren’t just a medium to access information on the go anymore. Today, they are an integral part of our lives, and companies in industries like banking, retail, and healthcare have incorporated mobile applications into the heart of their business strategy as a result.
A study from Ericsson & The Radicati Group determined there are around 6.63 billion smartphone users around the world as of 2022, and this number is projected to hit 7.33 billion by 2025. This growth in mobile applications shows it’s a great way to access customers directly, as well as generate revenue through in-app purchases, subscriptions, ads, etc.
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