I’ve been successful in all levels of Marketing, Sales, Sales Management, Sales Leadership, Operational Development, and more! I’ve worked for very large corporations like ADP and HIBU, and I have built startups like Driven Local with partners. Driven Local made it to Inc. Magazine’s Fastest Growing 500 privately held companies. We debuted at #348. Then we made the Inc. Magazine 500/5000 list for three consecutive years, showing up at #709 in 2013, and #1509 in 2014 respectively.
I wanted to write a book that would help small and mid-sized business owners get a better understanding of the complete marketing picture. It’s not just a website. It is not just running some ads from time to time. A Unified Marketing Strategy connects the advertising messages and expectations to your sales team, and customer support. The goal is to help choreograph everything, and build a powerful system that keeps new customers flowing through the business.
