It is true; everything revolves around social giants like Google analytics, Google and Facebook. It is probably impossible to do business without interacting with these social giants.
Google has massive search dominance and incredibly large data on its users. It makes it a platform where marketers spend money to generate good returns.
Google with its powerful AI-enabled algorithm can actually tell what a person really wants even before they finish typing the whole sentence in the search bar. This makes it very important and imperative for companies to stay on top of search results. Recently both Google and Facebook both have made it such that in order to achieve digital marketing goals a company will have to invest in their ads.
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