Almost all businesses use some form of location-based data. Whether it’s to track inventory levels at a store, find the closest technician to service a customer’s equipment or determine which products are selling best in different regions, this data is critical for day-to-day operations.
Geolocation data has become increasingly important for businesses of all sizes. Location data helps companies keep track of their customers, optimize their marketing efforts, and understand their competition. The geolocation API provides access to this data, allowing businesses to decide where to open new locations, how to target customers and more.
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